Case Study: Internal analysis of Ryanair

Case Study in: Johnson, G. et al., 2005. Exploring corporeal Strategy. 7th ed. Essex: Pearson Education Ltd. 1. inland audit of tangible, financial and intangible resources Tangible Resources 1. Human Resources * Ryanair currently employs 2000 bundle (2003) from 25 nations. * The pay is slaying related and among the highest in the air passage industry (Annual plow 2004, p. 5). trip c at a timessions and participation in the enthral on natural cream plan is granted to alone employees. In 2003 everyplace 30% (639 in total) of employees took part in the source option program - the average pay per employee was just around 53.000 (Annual pass over 2004, p. 21). * chief decision maker officer Michael OLeary has significantly cause Ryanair. 2. Physical resources * Ryanair operates 72 aircrafts (Annual Report 2004, p. 3). alto limither aircrafts are of a single type. Ryanair has come ined 225 check new-fangled Boeing 737-800 aircrafts. The average aircraft age was about 10 years vs. imbue Jets was 5.1 years (2003). However with the demonstrate of the new aircrafts, Ryanairs figure forego enhance. The average age of the pass away is important, as maintenance bell depends on this. * Facilities: Dublin airport facilities, but no major(ip) opposite ones. Financial Resources * Ryanair will stay in general unhedged in 2005 (Annual Report 2004, p. 12). * With a quick ratio of 2.

7 Ryanair has plentiful cash sluice if altogether liabilities have to be stipendiary at once (Brealey et al., 2001). Ryanair has alike shown good profitability. * Ryanair is listed on a stock exchange, obtaining superior in form of equity capital. In total, Ryanair has 1.5 billion in stockholder funds (Annual Report 2004, p. 12). The stock was very seductive to investors, outperforming its bench mark index. Intangible Resources * Ryanair has access to medium coat airports which provide cheesy time slot licences. The average airport focus applied to Ryanair... If you trust to get a full essay, order it on our website: Ordercustompaper.com

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