Company Report & Company Analysis ---Cogeco Cable Inc. Canada

Table of Con hug drugts Introduction 3 Company explanation and Analysis 3 Company Strengths 3 Company Weaknesses& vitamin A;lt 4 Segmentation and Tar pressing Practices 5 Product Positioning 6 Product Practices 7 Pricing Practices 7 Distribution Practices 8 Promotional Practices 8 vermiform appendix A: Cogeco perfectly letter Inc. Outlet Locations by Province Appendix B: Cogeco bloodline Inc. yearbook tax income Calculations 10 Endnotes 10 Bibliography 13 Introduction The following tell apart intends to provide a particular abstract of one of the large-mouthed cable companies in Canada, Cogeco line of proceedss Inc. done a correction of Cogeco short letters various strengths and weaknesses, as well(p) as its modus operandi for marketing key product offerings, an accurate watch of this Canadian cable goliath may be obtained. For the pursuit of convenience, in the body of this stem the industry known technically as agate line and Other architectural plan Distribution, will be referred to as the cable industry, and Cogeco telegraph Inc. will be referred to simply as Cogeco. Company Description and Analysis Cogecos dress name, as mentioned above, is Cogeco Cable Inc., and its psyche office is hardened in Montreal, Quebec. The company operates whole in the provinces of Ontario and Quebec, and has roughly the uniform list of outlets in each(prenominal) province. There are ten outlets in Ontario, with notably large locations in Burlington, Sarnia, and Windsor.

Quebec sports nine Cogeco outlets, with in like manner high-volume regions in Montreal (the location of Cogecos head office), Montmagny, and Trois-Rivieres. Please see Appendix A for a distinguish provincial listing of Cogeco outlets. Cogecos transaction operations centre slightly three different product lines which allow in Cable TV, digital TV, and High-Speed Internet. Cable TV, tranquil their most(prenominal) popular service, realise Cogeco approximately $325 million in 2002, representing 72.6 share of their sales for that year. Digital TV, a newer service still gaining popularity, accounted for 12.1 share of revenues with... If you want to get a full essay, enact it on our website: Ordercustompaper.com

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