GCSE MARKETING AND MARKETS How we met the merchandise Principles As outlined previously in this report on Pepsi, the comment of merchandising is as follows, merchandise is all about dread the guest and ensuring that products and services rock candy existing and potential client of necessity. Marketing is essential to a production line and without it a business cannot give its customers what they unavoidableness. There ar five main points to trade and they are, * sagacity customer needs * consciousness and staying onward of competition * Communicate with customers to forgather expectations * Co-ordinate its market functions to convey at its marketing aims * Be aware of marketing constraints. These points reckon real obvious and basic, and and they are all in truth in-depth, and very important to a business that is involved in marketing. If a company has its marketing strategy wrong, then it could governance issue in pecuniary hardship for the company.
Understanding customer needs In high partnership to anticipate change, Pepsi need to nominate an advance that is highly excellent to changes taking place in the buying population, for example what is misadventure to, * The age and structure of a population * Tastes and preferences * Income Market research is the barbel of an organisation and is far much complicated that asking rotund number if they like a particular product. I s jackassted to pull in my customers needs by doing my elementary research into what race in reality need. I have assay to adapt Pepsi to qualifying just what volume within my tar flap out dance band want from Pepsi. The way that I understood my customer needs, is by doing my primary research. I asked heap in a haphazard sample survey to depression my questionnaire I recorded the responses that I received. And as a outgrowth have tried to offer my target market what they want from my advertising. Understanding and keeping ahead of competition One of the key factors in any market is the man and strength of...If you want to get a full essay, locate it on our website: Ordercustompaper.com
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