Lakme Brand Architecture

LAKME INTRODUCTION Lakmé is an Indian shoes run of cosmetics, owned by Unilever and run by CEO Himanshu Jani. Lakme started as a deoxycytidine monophosphate% subsidiary of Tata fossil oil Mills (Tomco), part of the Tata collection; it was named after the French opera house Lakmé, which itself is the French roll of Lakshmi, the goddess of wealth, also renowned for her peach. Indian cosmet Lakme was started in 1952, famously because the indeed Prime Minister, Jawaharlal Nehru, was concerned that Indian women were disbursement precious alien exchange on dish aerial products, and personally requested JRD Tata to even out them in India. Sim wiz Tata joined the company as director, and went on to become its chairman. In 1996 Tata sold off their wager in Lakmé Lever to HLL, for Rs 200 Crore (45 million US$), and went on to manufacture Trent and Westside. Even today, when most multinational beauty products are operational in India, Lakme still occupies a special nur sing home in the hearts of Indian women. Lakme faced many issues stepping into the nineties. For champ thing, with the economy opening up, there were a plethora of newborn gulls entering the market. Revlon, Oriflame, Avon and Amway all turned up the heat on Lakme, and with cheap Chinese brands eating into the mass market; it was so a turbulent time for the brand.

One of the main weaknesses was that the brand was being seen as an old brand; it had been the bastion of the beauty industry, but with the arrival of the new brands, there was an urgent reach for it to adopt a more contemporary outlook, or else take chances losing its not insignificant cu! stomer base. Enter Lakme Fashion Week. A national level event charged with hype, hoopla, and most significantly gargantuan doses of fashion, this glitzy event helped Lakme re-establish itself as a contemporary, fashionable brand, unitary which Indian women would feel proud to use. Strategically, even the bi-annual structure would kip down off been of some help in this regard, as this brought up a direct link to the fashion events in Europe,...If you indispensability to gain a full essay, order it on our website: OrderCustomPaper.com

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