Assessment of the patient with acute abdominal pain Research Paper

Assessment of the patient with acute abdominal pain - Research Paper Example The authors has first discussed the anatomical and physiology of organs associated with abdominal pain, then has listed the various bodily malfunctions and diseases which could cause pain, and importantly listed out the procedures that could be undertaken by the nurses as part of the assessment, diagnoses and even treatment of the abdominal pain. â€Å"It is therefore desirable that in addition to traditional nursing assessments, registered nurses are able to ask the correct questions, initiate tests and implement first-line treatments to ensure a timely and effective experience for the patient† (Cole, Lynch and Cugnoni, 2006). The authors first focused on the anatomy and the physiology of organs associated with abdominal pain, by pointing out how problems in one or more organs located within the abdominal cavity can lead to abdominal pain. â€Å"This cavity contains the stomach, spleen, liver, pall bladder, pancreas, kidneys, small intestine and large intestine†¦the bla dder, caecum, appendix, sigmoid colon, rectum and female reproductive organs.† (Cole, Lynch and Cugnoni, 2006). ... Problems in these organs are the main reasons for abdominal pain and those problems are categorized into various diseases and malfunctions like Appendicitis, Biliary colic, Bowel obstruction, Cholecystitis, Gastrointestinal disease, Hepatitis, etc. The authors for major part of the article discuss each of these diseases, their causes, bodily problems associated with it, and importantly the severity, nature and position of the pain. For example, they point out how in the case of Biliary colic, pain will be sudden and is ‘severe and continuous until it resolves spontaneously†, and then in the case of Cholecystitis â€Å"pain can be colicky or constant and is usually localised to the right upper quadrant† (Cole, Lynch and Cugnoni, 2006). After extensively discussing the various causes of the abdominal pain, the authors in the second half of the article has focussed on the role of nurses in assessing the abdominal pain. The authors point out how the nurses should ask r elevant questions to patients with abdominal pain, so that the exact or even the tentative cause of the pain can be diagnosed. Questions should be asked about: > Pain. > Associated symptoms. > Past medical and medication history. > Social and family history. (Cole, Lynch and Cugnoni, 2006). The authors state that the nurses should ask questions regarding pain position, radiation and also the nature of pain. To locate the pain position, the nurses has to first ask the patients to point out the area, where the pain is being felt. In addition, nurses can also place their own hands, pressing and pointing out, where the pain is originating. â€Å"The patient should also be asked if the pain travels anywhere (radiation) or is

Just Business Report Essay Example for Free

Just Business Report Essay Reading the book â€Å"Just Business† by Alexander Hill, it was very interesting to go through the topic of Christian ethics for business. Looking at different scenarios that managers have to confront and it shows how nerve-wracking, heart wrenching and also guilt producing that it could be. The definition of ethics is the study of â€Å"should† and of doing the â€Å"right thing.† The three main characteristics that were presented and emphasized in the Bible: God is holy. God is just. God is love. Hill also talked about integrity, fairness and compassion that mirror holiness, justice and love. I loved how Hill supports his points by having Bible verses. For example he writes the â€Å"salt and light† of the world (Matthew 5:13-16) is the third force for good. I agree with many of the points Hill says such as â€Å"we cannot serve two masters at the same time† (Matthew 6:24) and it specifies that we cannot serve both God and money. They were also talking about justice procedural rights that focus on fair processes in decision-making. Substantive rights are what procedural rights seek to protect. Merit links the concepts of cause and effect. Contractual justice is limited to three duties; we must not violate a negative injunction by causing harm to others, we must respect procedural justice and we must fulfill our contractual promises (Hill 46). Love is a universal word and many would consider it to be â€Å"the centerpiece of Christian ethics† (Hill 53). Love includes empathy, mercy and self-sacrifice. Empathizing with others would include by celebrating with their triumphs and shouldering their pain. Mercy is quite hard to do because it takes action on their behalf and takes initiative in forgiving. In my experience, there are times when I do have trouble forgiving people, yet God gave me the strength to forgive the person. This will probably come up more often while taking care of business. He also shows visuals such as the tables and drawings that make it easier to get the gist of what he was talking about. Part Two – False Exits This addresses â€Å"Dual Morality†, â€Å"Law†, and â€Å"Agency† which they are known as false exits â€Å"because they deposit ultimate ethical authority in human instrumentalities – business culture, government and corporate government – rather than in God’s character† (Hill 67). Dual morality â€Å"rejects the notion that universal principles of right and wrong exist† (Hill 69). It also helps me have a visual when he shows examples of CEOs and what kind of decisions they have to make and what would be the ethical thing to do. Law is another false exits, when one presumes that if an action is legal, it is still morally acceptable as well. There are times when there are many people just follow the law and assume that the law is right and the ethical way. There are flaws in the system and Hill shows a diagram in page 98, figure 6.1 illustrates the tension. Acts that are both ethical and legal Ethics - Acts that are unethical but legal Law - Acts that are both illegal and unethical Agency is the third false exit that talks about the problems that arises when the values of the employee diverge from those of the employer. It was intriguing to learn about the legalistic purist, the accommodating purist. These few chapters opened my eyes to see what kind of false exits that people use in the business world. Now I am aware of what people could use as false exits. Part Three – Topics Honesty and Deception is more common in the business environment but it is quite difficult concepts to apply. Honesty â€Å"builds trust, establishes community and protects the dignity of the audience† (Hill 125), which allows partners to rely on each other and fosters community and respects each one’s dignity. He also talks about deception and how justice condemns deception and it could lead to disaster and consequences. No right to hear the truth, exaggeration, and ambiguity are more deceptions that people use in the business environment. The other topics that were discussed were: Concealment and disclosure; Employer-Employee Relations; Employee Rights; Discrimination and Affirmative Action; the Environment and Property. The topic that stood out to me was the Environment because I have learned about different ethical views such as the anthropocentric view and the biocentric view 1 and 2. Hill also explains what the Role of Business is that even â€Å"scripture makes it clear that our task is to responsibly steward God’s creation in the hear and now† (228) and there are times that one would have to make difficult decisions. These topics have given me a new perspective towards business. Overall, â€Å"Just Business,† by Alexander Hill, was an outstanding book to read especially when one is planning to go into the field of business. It was interesting to see how business runs with the combination of Christian ethics. I would highly recommend for other students to read this especially if they are looking into business. It was a great opportunity to read what it is like to be ethical in the business world, in comparison, to what it is like to be not ethical in the business world. References Hill, Alexander (2008). Just Business: Christian Ethics for the Marketplace. Downers Grove, IL: InterVarsity Press.

Essay example --

Digital library refers to an electronic library in which collections are stored in electronic media formats as opposed print, microform, or other media and accessible via computers. One of the biggest areas for hardware and software development outside the traditional ILS, digital content management for libraries present itself as the newest moving target in library automation. Sometimes as simple as scanning a document for electronic course reverse, or as complex as state-of-the-art digital management, access, and preservations, the digital library movement is probably the most perplexing and promising development for libraries since library automation began almost seven decades ago. Though this subject is worthy of its own textbook , but its ironically, the paper library on digital libraries is a growing one. The more humble the aim of this work is to put digital libraries in the context of library-vendor and library-dot-com relationships. The aggregation of materials in a digital library can be greater than the sum of its parts. Digital libraries can assists, amplify, and to some...

Learning theories Essay

Primary research consists of the collection of original primary data. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data. It can be accomplished through various methods, including questionnaires and telephone interviews in market research, or experiments and direct observations in the physical sciences, amongst others. Secondary Research: Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. The term is widely used in medical research and in market research. The principal methodology in medical secondary research is the systematic review, commonly using meta-analytic statistical techniques, although other methods of synthesis, like realist reviews and meta-narrative[2] reviews, have been developed in recent years. Such secondary research uses the primary research of others typically in the form of research publications and reports. In a market research context, secondary research is taken to include the re-use by a second party of any data collected by a first party or parties. In archaeology and landscape history, desk research is contrasted with fieldwork. Primary Research Vs Secondary Research One of the major differences between the two is that primary research is conducted with the help of primary sources available where as secondary research is conducted on the basis of some data collected from someone who had got it from the sources. Primary research is expensive to conduct since it involves primary sources. But secondary research is not much expensive as primary. Another major difference between the two is that primary research is much more time consuming as compared to secondary research. As a matter of fact the results found by the primary research are usually to have better quality than those from the conduct of the secondary research. Primary research is also usually detailed and elaborated since it is supposed to be both qualitative as well as quantitative. On the other hand data pertaining to secondary research is usually not much detailed and elaborated since it involves indirect uses. Primary research is done with a lot of hard work and dedication. On the hand secondary research is usually presented with a number of data and records. These are usually taken from books, periodicals published by governmental organizations, statistical data, annual reports and case study ORGANIZATION BEHAVIOUR. Organizational behavior is a field of study that investigates the impact that individuals, groups and structures have on behavior within an organization for the purpose of applying such knowledge towards improving an organization’s effectiveness. It is an interdisciplinary field that includes sociology, psychology, communication, and management; and it complements the academic studies of organizational theory (which is focused on organizational and intra-organizational topics) and human resource studies (which is more applied and business-oriented). It may also be referred to as organizational studies or organizational science. The field has its roots in industrial and organizational psychology. 1 Organizational studies encompass the study of organizations from multiple viewpoints, methods, and levels of analysis. For instance, one textbook divides these multiple viewpoints into three perspectives: modern, symbolic, and postmodern. Another traditional distinction, present especially in  American academia, is between the study of â€Å"micro† organizational behaviour — which refers to individual and group dynamics in an organizational setting — and â€Å"macro† strategic management and organizational theory which studies whole organizations and industries, how they adapt, and the strategies, structures and contingencies that guide them. To this distinction, some scholars have added an interest in â€Å"meso† scale structures – power, culture, and the networks of individuals and i. e. ronit units in organizations — and â€Å"field† level analysis which study how whole populations of organizations interact. Whenever people interact in organizations, many factors come into play. Modern organizational studies attempt to understand and model these factors. Like all modernist social sciences, organizational studies seek to control, predict, and explain. There is some controversy over the ethics of controlling workers’ behavior, as well as the manner in which workers are treated (see Taylor’s scientific management approach compared to the human relations movement of the 1940s). As such, organizational behaviour or OB (and its cousin, Industrial psychology) have at times been accused of being the scientific tool of the powerful. Those accusations notwithstanding, OB can play a major role in organizational development, enhancing organizational performance, as well as individual and group performance/satisfaction/commitment. One of the main goals of organizational theorists is, according to Simms (1994), â€Å"to revitalize organizational theory and develop a better conceptualization of organizational life. † An organizational theorist should carefully consider levels assumptions being made in theory, and is concerned to help managers and administrators. 1. INTRODUCTION TO LEARNING. The process of learning has great value for enriching human life in all spheres of life. All activities and behaviors that make personal, social and economic life peaceful and pleasurable are learned. Learning definitely affects human behaviour in organizations. There is little organizational behaviour that is not either directly or indirectly affected by learning. For example, a worker’s skill, a manager’s attitude, a supervisor’s motivation and a secretary’s mode of dress are all learned. Our ability to learn is also important to organizations preoccupied with controlled  performance. Employees have to know what they are to do, how they are to do it, how well they are expected to do it, and the consequences of achieving good or poor levels of performance. Thus, learning theories have influenced a range of organizational practices concerning: 1. The induction of new recruits 2. The design and delivery of job training 3. The design of payment systems- 4. How supervisors evaluate and provide feedback on employee performance 5. The design of forms of learning organization The concept of the learning organization became popular during the 1990s. The learning organization is a configuration of structures and policies which encourage individual learning, with individual and organizational benefits. The organization itself can also be regarded as an entity which is capable of learning independently of its members. Knowledge has thus become a more important asset for many organizations than materials and products. 1. 1 WHAT IS LEARNING Learning covers virtually all behaviors and is concerned with the acquisition of knowledge, attitudes and values, emotional responses (such as happiness and fear), and motor skills (such as operating a computer keyboard or riding a bicycle). We can learn incorrect facts or pick up bad habits in the same way that we learn correct facts and acquire good habits. It refers to a spectrum of changes that occur as a result of one’s experience. Learning may be defined as â€Å"any relatively permanent change in behaviour or behavioral potential produced by experience†. It may be noted here that some behavioral changes take place due to the use of drugs, alcohol, or fatigue. Such changes are temporary. They are not considered learning. Therefore, changes are due to practice and experience, and relatively permanent, alone are illustrative of learning. In the definition given above, it is clear that the process of learning has certain distinctive characteristics. These are: First, learning always involves some kind of experience. These experiences may be derived from inside the body or they may be sensory, arising outside. The task of inferring whether or not learning has taken place may be an obvious one, but observable behaviour may not always reveal learning. It is important to distinguish between two types of learning. Procedural learning or ‘knowing how’, concerns your ability to carry out particular skilled actions such as riding a horse. Declarative learning or `knowing that’, concerns your store of factual knowledge such as an understanding of the history of our use of the horse. Second, the behavioral changes that take place due to learning are relatively permanent. Behaviour can be changed temporarily by many other factors and in ways which we would not like to call learning. These other factors include growing up or maturation (in children), aging (in adults), drugs, alcohol and fatigue. For example, you must have noticed that whenever one takes a sedative or drug or alcohol, one’s behaviour changes. Each one of these drugs affect physiological functions leading to certain changes in behaviour. Such changes are temporary in nature and disappear as the effect of drugs wears out. Third, learning cannot be observed directly. We can only observe a person’s behaviour and draw the inference from it that learning has taken place. A distinction has to be made between learning and performance. Performance is evaluated by some quantitative and some qualitative measures of output. For example, the number of calls a sales representative makes to customers or the quality of a manager’s chairing of a committee meeting. But, learning acts as a constraint on the outcome. Normally, we cannot perform any better than we have learned, though there are occasions when the right motivational disposition and a supportive environment help to raise the level of performance. Researchers have found that increased motivation may improve our performance up to a point but, beyond this, increased motivation may cause a lowering of the level of performance. 2. PRECONDITIONS FOR LEARNING Two preconditions for learning will increase the success of those who are to participate in such programs: employee readiness and motivation. The condition known as employee readiness refers to both maturational and experiential factors in the employee’s background. Prospective employees should be screened to determine that they have the background knowledge or the skills necessary for learning what will be presented to them. Recognition of individual differences in readiness is as important in an organization as it is in any other learning situation. It is often desirable to group individuals according to their capacity to learn, as determined by scores from tests, or to provide a different or extended type of instruction for those who need it. The other precondition for learning is that the employee be properly motivated. That is, for optimum learning the employee must recognize the need for acquiring new information or for having new skills; and a desire to learn as learning progresses must be maintained. While people at work are motivated by certain common needs, they differ from one another in the relative importance of these needs at any given time. For example, new recruits often have an intense desire for advancement, and have established specific goals for career progression. Objectives that are clearly defined will produce increased motivation in the learning process when instructional objectives are related to individual needs. 3. SOME PREREQUISITES FOR LEARNING After employees have been placed in the learning situation, their readiness and motivation should be assessed further. In addition, facilitators should understand the basic learning issues discussed below. 3. 1 MEANINGFUL MATERIALS In accordance with adult learning theories, the material to be learned should be organized in as meaningful a manner as possible. It should be arranged so that each successive experience builds upon preceding ones so that the employee is able to integrate the experiences into a useable pattern of knowledge and skills. The material should have face validity. 3. 2 REINFORCEMENT Anything which strengthens the employee’s response is called reinforcement. It may be in the form of approval from the instructor or facilitator or the feeling of accomplishment that follows the performance; or it may simply be confirmation by a software program that the employee’s response was correct. It is generally most effective if it occurs immediately after a task has been performed. Behaviour modification, or a technique that operates on the principle that behaviour that is rewarded positively (reinforced) will be exhibited more frequently in the future, whereas behaviour that is penalized or unrewarded will decrease in frequency, is often used for such purposes 3. 3 TRANSFER OF KNOWLEDGE Unless what is learned in the development activity is applicable to what is required on the job, the effort will have been of little value. The ultimate effectiveness of learning, therefore, is to be found in the answer to the question: ‘To what extent does what is learned transfer to the job? ’ Helpful approaches include ensuring that conditions in the development program conform as closely as possible to those on the job, and coaching employees on the principles for applying to the job the behaviors which they have learned. Furthermore, once formal instruction has been completed, the supervisor must ensure that the work environment supports, reinforces and rewards the employee for applying the new skills or knowledge. 3. 4 KNOWLEDGE OF PROGRESS As an employee’s development progresses, motivation may be maintained and even increased by providing knowledge of progress. Progress, as determined by tests and other records, may be plotted on a chart, commonly referred to as a learning curve. Exhibit 8. 9 is an example of a learning curve that is common in the acquisition of many job skills. 4. PRINCIPLES OF LEARNING A. Distributed Learning: Another factor that determines the effectiveness of learning is the amount of time given to practice in one session. Should training or development be undertaken in five two-hour periods or in 10 one-hour periods? It has been found in most cases that spacing out the activities will result in more rapid learning and more permanent retention. This is the principle of distributed learning. Since the most efficient distribution will vary according to the type and complexity of the task to be learned, it is desirable to make reference to the rapidly growing body of research in this area when an answer is required for a specific learning situation. B. Whole v. Part Learning: Most jobs and tasks can be broken down into parts that lend themselves to further analysis. The analysis of the most effective manner for completing each part then provides a basis for giving specific instruction. Airline flight attendant jobs, for example, involve a combination of mechanistic (specific tasks that follow a prescribed routine), and organic (tasks that involve decision-making and individualized responses) duties, which are best learnt separately, and then combined to form the whole job responsibility. Thus, the prescribed takeoff and landing announcements, and formal safety procedures, are supplemented with separate learning activities about how to deal with difficult passengers or how to cope with food supply problems. In evaluating whole versus part learning, it is necessary to consider the nature of the task to be learned. If the task can be broken down successfully for part learning, it should probably be taught as a unit. C. Practice and Repetition: It is those things we do daily that become a part of our repertoire of skills. Employees need frequent opportunities to practice their job tasks in the manner in which they will ultimately be expected to perform them. The individual who is being taught to operate a machine should have an opportunity to practice on it. Similarly, the supervisor who is being taught how to train should have supervised practice in training D. Multiple Sense Learning: It has long been acknowledged that the use of multiple senses increases learning. Smith and Delahaye state that about 80 per cent of what a person perceives is obtained visually, 11 per cent by hearing and 9 per cent by the other senses combined. It follows that in order to maximize learning, multiple senses of the employees, particularly sight and hearing, should be engaged. Visual aids are therefore emphasized as being important to the learning and development activities. 5. THEORIES OF LEARNING OR APPROCHES TO LEARNING 1. BEHAVIORLIST APPROACH Behaviorism, as a learning theory, can be traced back to Aristotle, whose essay â€Å"Memory† focused on association being made between events such as lightning and thunder. Other philosophers that followed Aristotle’s thoughts are Hobbs (1650), Hume (1740), Brown (1820), Bain (1855) and Ebbinghause (1885) (Black, 1995). Pavlov, Watson, Thorndike and Skinner later developed the theory in more detail. Watson is the theorist credited with coining the term â€Å"behaviorism†. The school of adult learning theory that adopted these principles has become known as the school of behaviorism, which saw learning as a straightforward process of response to stimuli. The provision of a reward or reinforcement is believed to strengthen the response and therefore result in changes in behavior – the test, according to this school of thought, is as to whether learning had occurred. Spillane (2002) states, â€Å"the behaviorist perspective, associated with B. F. Skinner, holds that the mind at work cannot be observed, tested, or understood; thus, behaviorists are concerned with actions (behavior) as the sites of knowing, teaching, and learning†. The hypothesis behind behaviorlist learning theories is that all learning occurs when behavior is influenced and changed by external factors. Behavioralism disregards any notion that there may be an internal component to man’s learning. Grippin and Peters (1984) emphasize in regard to an individual’s subjugation to external stimulus as a determinant of response (i. e. , behavior). Contiguity is understood as the timing of events that is necessary to bring about behavioral change, while reinforcement refers to the probability that repeated positive or negative events will produce an anticipated change in behavior. 1. (A) Classical Conditioning (Pavlov) Classical conditioning is a reflexive or automatic type of learning in which a stimulus acquires the capacity to evoke a response that was originally evoked by another stimulus. Originators and Key Contributors: First described by Ivan Pavlov (1849-1936), Russian physiologist, in 1903, and studied in infants by John B. Watson (1878-1958). Several types of learning exist. The most basic form is associative learning, i. e. , making a new association between events in the environment. There are two forms of associative learning: classical conditioning (made famous by Ivan Pavlov’s experiments with dogs) and operant conditioning. Pavlov’s Dogs In the early twentieth century, Russian physiologist Ivan Pavlov did Nobel prize-winning work on digestion. While studying the role of saliva in dogs’ digestive processes, he stumbled upon a phenomenon he labeled â€Å"psychic reflexes. † While an accidental discovery, he had the foresight to see the importance of it. Pavlov’s dogs, restrained in an experimental chamber, were presented with meat powder and they had their saliva collected via a surgically implanted tube in their saliva glands. Over time, he noticed that his dogs who begin salivation before the meat powder was even presented, whether it was by the presence of the handler or merely by a clicking noise produced by the device that distributed the meat powder. Fascinated by this finding, Pavlov paired the meat powder with various stimuli such as the ringing of a bell. After the meat powder and bell (auditory stimulus) were presented together several times, the bell was used alone. Pavlov’s dogs, as predicted, responded by salivating to the sound of the bell (without the food). The bell began as a neutral stimulus (i. e. the bell itself did not produce the dogs’ salivation). However, by pairing the bell with the stimulus that did produce the salivation response, the bell was able to acquire the ability to trigger the salivation response. Pavlov therefore demonstrated how stimulus-response bonds (which some consider as the basic building blocks of learning) are formed. He dedicated much of the rest of his career further exploring this finding. In technical terms, the meat powder is considered an unconditioned stimulus (UCS) and the dog’s salivation is the unconditioned response (UCR). The bell is a neutral stimulus until the dog learns to associate the bell with food. Then the bell becomes a conditioned stimulus (CS) which produces the conditioned response (CR) of salivation after repeated pairings between the bell and food. John B. Watson: Early Classical Conditioning with Humans John B. Watson further extended Pavlov’s work and applied it to human beings. In 1921, Watson studied Albert, an 11 month old infant child. The goal of the study was to condition Albert to become afraid of a white rat by pairing the white rat with a very loud, jarring noise (UCS). At first, Albert showed no sign of fear when he was presented with rats, but once the rat was repeatedly paired with the loud noise (UCS), Albert developed a fear of rats. It could be said that the loud noise (UCS) induced fear (UCR). The implications of Watson’s experiment suggested that classical conditioning could cause some phobias in humans. 1. (B) GOMS Model (Card, Moran, Newell) The GOMS Model is a human information processing model that predicts what skilled users will do in seemingly unpredictable situations. Originators and proponents: Card, Moran and Newell in 1983; Bonnie John et al. This model is the general term for a family of human information processing techniques that attempt to model and predict user behavior. Typically used by software designers, a person’s behavior is analyzed in terms of four components: Goals – something that the person wants to accomplish. Can be high level to low level. Operators – basic perceptual, cognitive, or motor actions used to accomplish goals, or actions that the software allows user to make. Methods – procedures (sequences) of sub-goals and operators that can accomplish a goal Selection rules – personal rules users follow in deciding what method to use in a circumstance 1. (C) Operant Conditioning (Skinner) A behaviorist theory based on the fundamental idea that behaviors that are reinforced will tend to continue, while behaviors that are punished will eventually end. Originators and Key Contributors: B. F. Skinner, built upon Ivan Pavlov’s theories of classical conditioning. Operant conditioning can be described as a process that attempts to modify behavior through the use of positive and negative reinforcement. Through operant conditioning, an individual makes an association between a particular behavior and a consequence. Example 1: Parents rewarding a child’s excellent grades with candy or some other prize. Example 2: A schoolteacher awards points to those students who are the most calm and well-behaved. Students eventually realize that when they voluntarily become quieter and better behaved, that they earn more points. Example 3: A form of reinforcement (such as food) is given to an animal every time the animal (for example, a hungry lion) presses a lever. The term â€Å"operant conditioning† originated by the behaviorist B. F. Skinner, who believed that one should focus on the external, observable causes of behavior (rather than try to unpack the internal thoughts and motivations) Reinforcement comes in two forms: positive and negative. Positive and negative reinforces Positive reinforces are favorable events or outcomes that are given to the individual after the desired behavior. This may come in the form of praise, rewards, etc. Negative reinforces typically are characterized by the removal of an undesired or unpleasant outcome after the desired behavior. A response is strengthened as something considered negative is removed. The goal in both of these cases of reinforcement is for the behavior to increase. Positive and negative punishment Punishment, in contrast, is when the increase of something undesirable attempts to cause a decrease in the behavior that follows. Positive punishment is when unfavorable events or outcomes are given in order to weaken the response that follows. Negative punishment is characterized by when a favorable event or outcome is removed after a undesired behavior occurs. The goal in both of these cases of punishment is for a behavior to decrease. What is the difference between operant conditioning and classical conditioning? In operant conditioning, a voluntary response is then followed by a reinforcing stimulus. In this way, the voluntary response (e. g. studying for an exam) is more likely to be done by the individual. In contrast, classical conditioning is when a stimulus automatically triggers an involuntary response. 1. (D) Socialist Learning Theory (Bandura). Bandura’s Social Learning Theory posits that people learn from one another, via observation, imitation, and modeling. The theory has often been called a bridge between behaviorist and cognitive learning theories because it encompasses attention, memory, and motivation. Originator: Albert Bandura People learn through observing others’ behavior, attitudes, and outcomes of those behaviors. â€Å"Most human behavior is learned observationally through modeling: from observing others, one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action. † (Bandura). Social learning theory explains human behavior in terms of continuous reciprocal interaction between cognitive, behavioral, and environmental influences. Necessary conditions for effective modeling: 1. Attention — various factors increase or decrease the amount of attention paid. Includes distinctiveness, affective valence, prevalence, complexity, functional value. One’s characteristics (e. g. sensory capacities, arousal level, perceptual set, past reinforcement) affect attention. 2. Retention — remembering what you paid attention to. Includes symbolic coding, mental images, cognitive organization, symbolic rehearsal, motor rehearsal 3. Reproduction — reproducing the image. Including physical capabilities, and self-observation of reproduction. 4. Motivation — having a good reason to imitate. Includes motives such asA past (i. e. traditional behaviorism), promised (imagined incentives) and vicarious (seeing and recalling the reinforced model) Bandura believed in â€Å"reciprocal determinism†, that is, the world and a person’s behavior cause each other, while behaviorism essentially states that one’s environment causes one’s behavior, Bandura,who was studying adolescent aggression, found this too simplistic, and so in addition he suggested that behavior causes environment as well. Later, Bandura soon considered personality as an interaction between three components: the environment, behavior, and one’s psychological processes (one’s ability to entertain images in minds and language). 2. CONSTURCTIVIST Constructivism is a synthesis of multiple theories diffused into one form. It is the assimilation of both behaviorialist and cognitive ideals. The â€Å"constructivist stance maintains that learning is a process of constructing meaning; it is how people make sense of their experience†. This is a combination effect of using a person’s cognitive abilities and insight to understand their environment. This coincides especially well with current adult learning theory. This concept is easily translated into a self-directed learning style, where the individual has the ability to take in all the information and the environment of a problem and learn. Constructivism as a paradigm or worldview posits that learning is an active, constructive process. The learner is an information constructor. People actively construct or create their own subjective representations of objective reality. New information is linked to prior knowledge, thus mental representations are subjective. Originators and important contributors: Vygotsky, Piaget, Dewey, Vico, Rorty, Bruner Constructivism A reaction to didactic approaches such as behaviorism and programmed instruction, constructivism states that learning is an active, contextualized process of constructing knowledge rather than acquiring it. Knowledge is constructed based on personal experiences and hypotheses of the environment. Learners continuously test these hypotheses through social negotiation. Each person has a different interpretation and construction of knowledge process. The learner is not a blank slate (tabula rasa) but brings past experiences and cultural factors to a situation. Vygotsky’s theory is one of the foundations of constructivism. It asserts three major themes: Major themes: 1. Social interaction plays a fundamental role in the process of cognitive development. In contrast to Jean Piaget’s understanding of child development (in which development necessarily precedes learning), Vygotsky felt social learning precedes development. He states: â€Å"Every function in the child’s cultural development appears twice: first, on the social level, and later, on the individual level; first, between people (inter-psychological) and then inside the child (intra-psychological). † 2. The More Knowledgeable Other (MKO). The MKO refers to anyone who has a better understanding or a higher ability level than the learner, with respect to a particular task, process, or concept. The MKO is normally thought of as being a teacher, coach, or older adult, but the MKO could also be peers, a younger person, or even computers. 3. The Zone of Proximal Development (ZPD). The ZPD is the distance between a student’s ability to perform a task under adult guidance and/or with peer collaboration and the student’s ability solving the problem independently. According to Vygotsky, learning occurred in this zone. Vygotsky focused on the connections between people and the sociocultural context in which they act and interact in shared experiences (Crawford, 1996). According to Vygotsky, humans use tools that develop from a culture, such as speech and writing, to mediate their social environments. Initially children develop these tools to serve solely as social functions, ways to communicate needs. Vygotsky believed that the internalization of these tools led to higher thinking skills. 3. COGNITIVISM The cognitivist paradigm essentially argues that the â€Å"black box† of the mind should be opened and understood. The learner is viewed as an information processor (like a computer). Originators and important contributors: Merrill -Component Display Theory (CDT), Reigeluth (Elaboration Theory), Gagne, Briggs, Wager, Bruner (moving toward cognitive constructivism), Schank (scripts), Scandura (structural learning) The cognitivist revolution replaced behaviorism in 1960s as the dominant paradigm. Cognitivism focuses on the inner mental activities – opening the â€Å"black box† of the human mind is valuable and necessary for understanding how people learn. Mental processes such as thinking, memory, knowing, and problem-solving need to be explored. Knowledge can be seen as schema or symbolic mental constructions. Learning is defined as change in a learner’s schemata. A response to behaviorism, people are not â€Å"programmed animals† that merely respond to environmental stimuli; people are rational beings that require active participation in order to learn, and whose actions are a consequence of thinking. Changes in behavior are observed, but only as an indication of what is occurring in the learner’s head. Cognitivism uses the metaphor of the mind as computer: information comes in, is being processed, and leads to certain outcomes. 3. 1 GESTALT PSYCHOLOGY Gestalt psychology or gestaltism (German: Gestalt – â€Å"essence or shape of an entity’s complete form†) is a theory of mind and brain of the Berlin School; the operational principle of gestalt psychology is that the brain is holistic, parallel, and analog, with self-organizing tendencies.

Nyaya Panchayats Essay

Government proposes to establish Nyaya Panchayats in every Gram Panchayat or a cluster of Gram Panchayats, for providing a system of fair and speedy justice, both civil and criminal, to the citizens at their doorsteps, outside the formal judicial system. The Nyaya Panchayats are proposed to be constituted through the election of the Nyaya Panchas by people residing in the area to which the jurisdiction of the Nyaya Panchayats extends. Provisions are proposed for the reservation for women, Scheduled Castes and Scheduled Tribes to ensure their representation in the Nyaya Panchayats. The Draft Bill defines the civil, criminal and additional jurisdiction of Nyaya Panchayats. In the Draft Bill, conciliation is proposed as a primary means of dispute resolution. Further, Nyaya Sahayaks, who will assist the Nyaya Panchayat in performing their function of dispute resolution, have been proposed. Nyaya Panchayats are proposed as separate and independent dispute resolution bodies, distinct from the Gram Panchayats. The draft Nyaya Panchayat (NP) Bill was circulated to Ministry of Law & Justice, several other Ministries/ Departments and all States/UTs. Based on comments received, some modifications were made in the Draft Bill. The Draft NP Bill is again being circulated for inter-ministerial consultations. The above information was given by the Minister of Panchayati Raj Shri V. Kishore Chandra Deo in a written reply in the Rajya Sabha. Amendment to Article 243 D of the Constitution of India for enhancing reservation for women in Panchayats The Cabinet today approved the proposal for moving an official Amendment to the Constitution (One hundred and Tenth Amendment) Bill, 2009 for enhancing reservation for women in Panchayats at all tiers from 1/3rd to at least 50%. The Constitution (One hundred and Tenth Amendment) Bill, 2009 was introduced in the Lok Sabha on 26. 11. 2009. The official Amendment proposes to add word ‘rural’ before the word ‘population’ as and where the same occur in 1st Proviso of Clause (2) (iii) of the Constitution (One hundred and Tenth Amendment) Bill, 2009. This Provision will apply to the total number of seats filled by direct election, offices of Chairpersons and seats and offices of Chairpersons reserved for Scheduled Castes and Scheduled Tribes. Enhancement of reservation for women in Panchayats will facilitate more women to enter the public sphere and this will lead to further empowerment of women and also make Panchayats more inclusive institutions, thereby improving governance and public service delivery. The addition of word ‘rural’ before word ‘population1 occurring in the 1st Proviso of Clause (2)(iii) of the Rill will reflect appropriate demographic representation of categories of population for whom reservation is made. At present, out of the total elected representatives of Panchayats numbering approximately 28. 18 lakh, 36. 87% are women. With the proposed Constitutional Amendment, the number of elected women representatives is expected to rise to more than 14 lakh. Having more elected women representatives would benefit the entire population of the States and UTs where Panchayati Raj is in existence. Ministry of Panchayati Raj had moved a Bill for amendment to Article 243D of the Constitution on 26. 11. 2009 after approval of the Cabinet for enhancing reservation for women in (i) the total number of seats to be filled by direct election, (ii) offices of chairpersons and (iii) in seats and offices of chairpersons reserved for SCs and STs, to 50% in all tiers of Panchayats. The proposed official amendment, as indicated above, in the original Amendment Bill will be moved in the Lok Sabha at the earliest. All States / UTs are parts thereof to which Part IX of the Constitution applies would be covered (Part IX does not apply to Nagaland, Meghalaya and Mizoram, tribal areas of Assam and Tripura and hill areas of Manipur). Background The Constitutional Amendment Bill for enhancing reservation for women in Panchayats at all tiers from one third to one half was introduced in Lok Sabha on 26. 11. 009 with the approval of Cabinet in its meeting on 27. 08. 2009. The Bill was referred to Parliamentary Standing Committee on Rural Development by Hon’ble Speaker on 21. 12. 2009. The Committee has recommended that word ‘rural’ be added before word ‘population’ occurring in Clause 2 (iii) of the original Amendment Bill in order to maintain better demographic representation to SCs and STs Class. In view of this, it has been decided to make official amendment accordingly in the Bill already under consideration of Lok Sabha.

The Monsoon Cycle Defined

The Monsoon Cycle Defined Every summer, southern Asia and especially India, is drenched by rain that comes from moist air masses that move in from the Indian Ocean to the south. These rains  and the air masses that bring them  are known as monsoons. More Than Rain However, the term monsoon refers not only to the summer rains but to the entire cycle that consists of both summer moist onshore winds and rain from the south as well as the offshore dry winter winds that blow from the continent to the Indian Ocean. The Arabic word for season, mawsin, is the origin of the word monsoon due to their annual appearance. Although the precise cause of the monsoons is not fully understood, no one disputes that air pressure is one of the primary factors. In the summer, a high-pressure area lies over the Indian Ocean while a low exists over the Asian continent. The air masses move from the high pressure over the ocean to the low over the continent, bringing moisture-laden air to south Asia. Other Monsoon Areas During winter, the process is reversed and a low sits over the Indian Ocean while a high lies over the Tibetan plateau so air flows down the Himalaya and south to the ocean. The migration of trade winds and westerlies also contributes to the monsoons. Smaller monsoons take place in equatorial Africa, northern Australia, and, to a lesser extent, in the southwestern United States. Almost half of the worlds population lives in areas affected by the monsoons of Asia and most of these people are subsistence farmers, so the coming and goings of the monsoon are vital to their livelihood to grow food to feed themselves. Too much or too little rain from the monsoon can mean disaster in the form of famine or flood. The wet monsoons, which begins almost suddenly in June, are especially important to India, Bangladesh, and Myanmar (Burma). They are responsible for almost 90 percent of Indias water supply. The rains usually last until September.

How to Resolve Awkward Identifying Descriptions

How to Resolve Awkward Identifying Descriptions How to Resolve Awkward Identifying Descriptions How to Resolve Awkward Identifying Descriptions By Mark Nichol Writers often fail to note that a phrase they have constructed to describe a person, place, or thing- one that involves two parallel components, or one component subordinate to another, in sequence- can result in unwieldy strings of nouns functioning as adjectives leading up to a key noun. In each of the following sentences, following a discussion of the problem, such a train of stacked adjectives is uncoupled and rearranged for improved readability in one or more revisions. 1. â€Å"Our idea and concept was to build a small place to entertain our friends and to have some foodies and chef friends around to create new and imaginative dishes,† co-owner chef Stefan Stiller said in a statement. The conjunction and should separate two disparate identifying words or phrases associated with a person’s name: â€Å"‘Our idea and concept was to build a small place to entertain our friends and to have some foodies and chef friends around to create new and imaginative dishes,’ co-owner and chef Stefan Stiller said in a statement.† (A solidus, or slash, could be inserted to separate the terms, but this symbol should be avoided in formal writing.) An alternative is to use the person’s name to divide the identifying terms: â€Å"‘Our idea and concept was to build a small place to entertain our friends and to have some foodies and chef friends around to create new and imaginative dishes,’ co-owner Stefan Stiller, a chef, said in a statement,† However, it would be more appropriate to identify the speaker first as a chef and then as a co-owner. 2. FBI Criminal Investigation Division Deputy Assistant Director John Smith emphasized the potential for both the industry and regulators to benefit by improving collaboration. When a name is preceded by a cumbersome job title, and especially if that is preceded by a reference to the entity by which the person is employed, the information is easier to read if it follows the name and the train of terms is relaxed by beginning with the job title, followed by â€Å"of the† and the entity’s name: â€Å"John Smith, deputy assistant director of the FBI’s Criminal Investigation Division, emphasized the potential for both the industry and regulators to benefit by improving collaboration.† (Note that the job title is not capitalized when it does not precede the person’s name.) 3. The Association of Certified Anti-Money Laundering Specialists Fifteenth Annual Anti-Money Laundering and Financial Crime Conference begins on April 1. The same approach is appropriate when the name of a component of an entity or an event presented by an entity is combined with the name of the entity: â€Å"The fifteenth annual Anti-Money Laundering and Financial Crime Conference of the Association of Certified Anti-Money Laundering Specialists begins on April 1.† (Note that a reference to how many of these events have been held at regular intervals, such as â€Å"fifteenth annual,† is seldom part of an event’s official designation and therefore is usually not capitalized.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:100 Words for Facial ExpressionsUsed To vs. Use ToWriting a Thank You Note

Essay About 50 Shades of Grey

Essay About 50 Shades of Grey In 2012, British author E. L. James’ erotic romance novel Fifty Shades of Grey first took the Western world by storm, in North America and Europe, garnering much attention due to its explicit content. As the first installment of the Fifty Shades Trilogy, the book portrays a deepening relationship between a college student, Anastasia Steele, and a young business magnate, Christian Gray, in Seattle, Washington. It gained notability for its erotic scenes featuring elements of sexual practices involving bondage/discipline, dominance/submission and sadism/masochism (BDSM). Since then the book and the trilogy, Fifty Shades Darker and Fifty Shades Freed, has sold millions of copies worldwide, long ago entering into best-seller status, and been translated into dozens of other languages. Not bad for a book that was originally self-published as an e-book and on a print-on-demand basis. Tides turned in 2012 when Vintage Books acquired the publishing rights. And the rest is history. Though readers couldn’t get enough of the book, critical reception of the book leaned on the negative. Critics thought the quality of the prose was generally poor; that despite the racy scenes, it wasn’t written very well. Nonetheless, just before Valentine’s Day 2015, Universal Pictures produced a film based on Fifty Shades of Grey, the first book in the Trilogy, which also received generally unfavorable reviews. It premiered at the 65th Berlin International Film Festival in early February 2015. But it still went on to be an immediate box office success, making more than $400 million in the box office. It cast film stars Dakota Johnson as Anastasia Steele and Jamie Dornan as Christian Grey. A sequel to the film is planned for a 2016 release. At its core, Fifty Shades of Grey, the movie and the book (and even Fifty Shades Darker and Fifty Shades Freed) is all a story of transformation done out of love. Christian Grey, though successful and extremely wealthy, has a dark past – a physically abusive childhood that leaves him angry and distanced from other people and into perverted sexual practices. Anastasia then interviews him for a college paper, and over time they have an attraction that turns into a sexual relationship. At first, Christian engages in his kinky sexual games with the innocent, naà ¯ve and inexperienced Anastasia. The BDSM becomes too much for her: she begins to have feelings for him and desires for a normal relationship with romantic lovemaking. She gives him an ultimatum; she is done with the BDSM and tells Christian she will stop their relationship and leave him unless he can demonstrate a capacity to love her and show appropriate, sensitive feelings for her. It works, too. He changes for her. Throughout Fifty Shades of Grey, the book and film, Christian is also falling in love with Anastasia. The reader, or film viewer, knows this but speculates that he masks his emotional vulnerabilities with dominating, exploitative sexual practices in which he involves her repeatedly. It appears, at first, he is taking advantage of the young inexperienced girl. Using her for sex, for her body. But in the end of the first story, we learn that he transforms and embraces his more sensitive, selfless and romantic side in order to keep her. The two subsequent stories of the Trilogy focus on their relationship after they decide to date and try a serious relationship. All in all, Fifty Shades of Grey is not your classic romance story. But it may be the romance story of today’s world and society. In many regards, the story sets precedents on what can be included in and considered art and literature and film. Twenty years ago or longer, this story would have been considered risquà © and pornographic in nature. The story is a testament to the ever-changing views on sex, and is a nod to sex, even kinky sexy, becoming part of the mainstream media and world of entertainment – and not just something done behind closed doors but part of many people’s everyday life. If you are reading this article, youre most likely looking for information about the book or the movie. Or the case may be you need an essay written about the 50 Shades of Grey story. Whichever the case, is the right place to go to. Our writers can do professional research, report and essay writing on any topic there is, including  the one this article is dedicated to. To get academic writing assistance, simply visit our order page, place your order and work will start immediately. We guarantee outcome  will exceed your expectations.

Sexual Orientation and Inequality Term Paper Example | Topics and Well Written Essays - 3000 words

Sexual Orientation and Inequality - Term Paper Example This paper examines historical discourse on sexuality and gender identity how this history informs perceptions of sexual orientation and gender inequality. This paper traces the history and development of the conceptualization of gender roles and gender identity and how sexual orientation is dictated by those roles and identities. Therefore this paper is divided into two main parts. The first part of this paper examines the history and development of heterosexuality as a social construction of gender roles, gender identity and sexual orientation. The second part of this paper examines the history and development of non-heterosexual identity and how traditional gender roles and identity influence how non-heterosexual identities are treated by the dominant heterosexually constructed society. Sexual Orientation and Inequality Introduction Gender inequality on the basis of sexual orientation is deeply rooted in social constructs that dictate gender identity and gender roles (Tomsen & Mas on, 2001). Historically, sexuality was informed by a perception that heterosexuality is the norm and sexuality is understood by reference to heterosexual norms and standards (Kitzinger, 2006). In this regard, heterosexual norms typically link heterosexuality to nature and thus being heterosexual means being normal or being normal (Sullivan, 2003). Therefore homosexuality, lesbianism, and bisexuality are judged by reference to the dominant heterosexual norm. This paper examines the definitions and historical developments informing sexual orientation and gender identity and identifies why sexual orientation forms the basis for gender inequality. It is argued that although, non-heterosexuals have made significant gains in terms of political, legal and social acceptance, preconceived notions of non-heterosexuality continues to be a basis of social marginalization. It would therefore appear, that marginalization on the grounds of sexual orientation may never be fully eliminated. It would appear that as long as cultural institutions formally alienate non-heterosexuals, it can be expected that social alienation of non-heterosexuals will be perpetuated. This research paper is divided into two main parts. The first part of this paper examines the history and development of heterosexuality and what this means for conceptualizing non-heterosexual identities. The second part of this paper examines the history and development of the conceptualization non-heterosexuals and how this conceptualization has changed over time. Heterosexuality Up to the 1980s, heterosexuality was defined in dictionaries as natural sexual relations. It was only during the 1980s that dictionaries defined heterosexuality as sexual relations between persons of the â€Å"opposite sex† (Sullivan, 2003, p. 119). It therefore follows that historically heterosexuality was defined in a way that distinguishes non-heterosexuality as abnormal and thus formed the basis of discrimination on the grounds o f sexual orientation. Despite a revised dictionary definition of heterosexuality, attitudes toward heterosexuality as natural sexual relations remained unchanged for the most part. As Caplan (1987) observed, any indication that individuals did not conform to heterosexual norms was perceived as a threat to normative perceptions of sexuality and what should be normal. Although prejudice against non-heterosexuality has declined persistently since the 1990s, prejudice continues to remain prevalent throughout the US (Herek, 2000). In the US heterosexism and religious fundamentalism†

To what extent might it be considered that a new aesthetic paradigm is Essay

To what extent might it be considered that a new aesthetic paradigm is emerging in the 21th century that makes the study of 'aes - Essay Example It is digital and born on the internet (Bridle, 2011). It is generally intelligent and it is diffuse and includes different smaller pieces which are loosely connected with each other. It is a collaborative desire to cover different elements of aesthetic activity, including music, painting, dance, sculpting, photography, and glitch imagery (Bridle, 2011). One of the major contributors to the idea of the new aesthetic has been seen in the establishment of the way in which digital activities and daily activities are gradually connecting with each other. The new aesthetic also secures a starting point in the assessment of Marx’s theories of machines (Sterling, 2012). It shifts from earlier discussions on machine labour being an extension of human actions, in the end, eliminating human barriers which is seen in designers and those who follow these designs. The New Aesthetic indicates a change in production different from Marx’s perspectives. As machines are dependent on huma n control according to Marx, those seen in the New Aesthetic work eliminate the human element (Bridle, 2011). They consider digitalization, and eliminate the human labour involved in the production elements. ... Such paradigms also do not invite other song and genre choices which are actually the more popular choices among the greater youth population. Popular music is not represented in the music education programs, and as a result, most of the materials which the teachers and students work with are irrelevant. The public and private sector teaching posts have decreased in terms of music teachers and musicians, including audience numbers (Abril and Gault, 2008). The current music educational system is actually not sustainable. The entire system is gradually being eroded on all sides, especially with teachers not being in touch with what is current, what is relevant in the music education system. The problem is very much extensive and complicated (Moore, 2011). It is therefore important to assess the music industry and the educational trends in order to understand the current issue. It is also important to evaluate how music relevancy can be utilized as the basis for securing flexible educat ion models and reviving the music programs in schools. Music education as seen from a music relevancy perspective would consider the music held relevant by the community (Abril and Gault, 2008). Such music education would be very much valuable to students especially as it would provide perspectives into the music that they are exposed to and are listening to every day. A music education curriculum which is strongly in line with the current music trends would be focused on current popular trends, including rock, R&B, country, Hip-hop and alternative music (Abril and Gault, 2008). Instructions in music instruments would mostly be on guitar, keyboard, drums, and other popular musical instruments. These new

How Inappropriate General Wage Levels and Wage Inflation Can Cause In Assignment

How Inappropriate General Wage Levels and Wage Inflation Can Cause Increased Unemployment - Assignment Example Unemployment is often considered as a disease in the society; its major impact is the fact that the productivity that can be obtained by employing the unemployed resources is foregone. Additionally, it adds poverty to the society, frustration to the individuals, and more often than not, the symptoms of unemployment can be observed by tracking crime rate as it often creeps up. There are several reasons for unemployment, however, in the current economic situation; recession can be identified as the ‘hottest’ reason. Recession not just leads to unemployment in the short run but has long-term negativity associated to the same, by the due fact that individuals lose their interest in gaining relevant skills for a job, and subsequently, when recovery takes place and demand of the labor moves up, but lack of appropriately required skill set makes it difficult for employment levels to move up, and thus, recovery becomes very slow (Blanchard, 2008). Inflation, as simply defined as an increase in general price levels, is also a critical aspect of the economy, and is an important economic indicator. Despite the fact that inflation illustrates the growth of an economy, at the same time, this variable needs to be retained within certain limits because exceeding a certain value would imply excessive increasing prices, putting pressure on consumer pockets, and not allowing them to retain their standard of living, let alone increasing them. Inflation is influenced by various economic elements such as various input costs, depreciating the local currency, etc, while it also affects other economic elements at the same time (Nellis, 2006). Consider a scenario in which average wage is on the greater side, then as per the above equation, the unit labour cost would be on the higher side as well. Following this scenario, it can be assumed that the producer would have to increase the price of the output to ensure profit margins remaining at the past numbers, if not moving ahead that is.  

Hypertension Research Paper Example | Topics and Well Written Essays - 2000 words

Hypertension - Research Paper Example Should the blood pressure hit 140/90 and above, one is considered to have hypertension. The two major classifications of hypertension are secondary and essential hypertension. Whereas essential hypertension refers to a high blood pressure case whose cause is unknown, secondary hypertension refers to high blood pressure caused by tumors, kidney disease, and birth control pills (Falvo, 2009). The essential type of hypertension has been identified to cause about 95% of all hypertension cases. That is, among the about 73 million adults in the United States suffering from hypertension, 69.35% have the essential hypertension (Falvo, 2009). Although the exact causes of hypertension are generally unknown, several risk factors have been associated with hypertension. These factors include diabetes, sedentary lifestyle, and lack of physical activity, smoking, vitamin D deficiency, stress, aging, excessive alcohol consumption, genetics, and medications such as birth control pills, obesity, and e xcessive consumption of salt. Others are chronic kidney disease and insufficient consumption of minerals such as calcium, potassium, and magnesium. The symptoms of the condition are rather hard to identify and quite a big percentage of hypertension victims do not know that they have the condition. Because this ignorance about one’s hypertension status could last years and endanger lives, it is recommended that people continually go for screenings. Included in these symptoms are problems with vision, breathing problems severe headaches, fatigue or confusion, nausea, blood in the urine, dizziness, irregular heartbeat, and chest pains (Falvo, 2009). This paper explores the subject of hypertension with regards to its statistics, prevalence, psycho-social challenges, lifestyles, treatment, researches, and community programs. Statistics on Hypertension That hypertension is a major health concern in the United States is evidenced by the statistics made available by federal, state, a nd local government agents as well as private citizens, community-based groups, and non-governmental organizations. For instance, that as many as one in three American adults are at risk of contracting chronic kidney disease, stroke, and heart attack/heart failure makes them highly likely to develop hypertension as well. Evidently, hypertension prevalence is rather alarming. It has also been noted that more than half of hypertension patients have not managed to put it under control, resulting in severe health and psycho-social problems, reduced control rates, and high prevalence across the population. According to the American Society of Hypertension (ASH), more should be done regarding the establishment of educational, prevention, treatment, management and research programs to address hypertension, which has been a national health concern for quite some tine. These programs should specifically target hypertension prevention, treatment, awareness, and the reduction of hypertensionâ €™s consequences. To meet these objectives, these programs will have to initiate

The Cylindrospermopsin Alkaloids Literature review

The Cylindrospermopsin Alkaloids - Literature review Example This review is initially focused on isolation of these natural products then moving on to environmental concerns regarding cylindrospermopsin alkaloids contamination before finally describing methods used in their synthesis (Murphy and Thomas, 2001) Figure one. The cylindrospermopsin alkaloids of cylindrospermopsin (1), 7-deoxy-cylindrospermopsin (2) and 7-epi-cylindrospermopsin (3). II. Isolation and Characterization Cylindrospermopsin (1), was extracted in 1992 from the cyanobacterium Cylindrospermopsis raciborskii and characterized by Moore and co-workers. The characterisation was done using a combination of NMR and mass spectroscopy. (Ohtani, Moore and Runnegar, 1992) In 1999 during routine purification of cylindrospermopsin using HPLC 7-deoxy-cylindrospermopsin (2) was discovered and characterised (Norris, et al., 1999). It was also believed that the newly discovered cylindrospermopsin derivative could exist in the form of two tautomers. The conclusion was drawn from the fact th at the vinylic proton of the uracil ring was not detected using 1H NMR technique (Figure two). However, the presence of the uracil group in (4) was proven by investigating the absorbance maximum (?max) that was observed for every sample of 7-deoxy-cylindrospermopsin (2). It was obvious that the natural material existed as a mixture of compounds but it was not possible to estimate the quantity of (2) (Looper, et al., 2005). Figure two. Proposed tautomeric forms of 7-deoxy-cylindrospermopsin (2). Discovered in 2000, 7-epi-cylindrospermopsin (3) initially was found to be synthesised by Aphanizomenon ovalisporum (Banker, et al., 2000). Taking into account the unusual tautomer enol existence of the uracil D ring, estimation of the relative stereochemistry of cylindrospermopsin (1) was made. The uracil D ring was intramolecularly hydrogen attached to a nitrogen terminus of the guanidine group as described in structure 6. The produced configuration was in correlation with the NMR evidence which led the research group to the structure 7 as the most likely description of cylindrospermopsin (1) (Figure three) (Heintzelman, et al., 2001). The correct stricture for cylindrospermopsin (1) and its epimer, 7-epi-cylindrospermopsin (2), were deduced by thinking about these alkaloids as uracil tautomers (Figure one). Figure three. Proposed structures of cylindrospermopsin (1) and 7-epi-cylindrospermopsin (3). III. Occurrence and Production of Cylindrospermopsin After the first isolation of cylindrospermopsin (1) from C. raciborskii in 1992 a number of cyanobacteria species have been found to produce cylindrospermopsin alkaloids in various quantities. These alkaloids were found in Asia, North and South America, Europe, South Pacific and Middle East. However, the leader is Australia. Most cyanobacterial species can be found on that continent. Therefore the concentration of cylindrospermopsin in that country is the highest. In connection with that, the outbreak of hepatoenteritis on Palm Island Australia is worth mentioning. The disease affected one hundred and forty eight people the majority of which were children (Prociv, 2004). It is presumed that treatment of algal blooms with copper sulfate caused the lysis of the cyanobacterial cells with further release of the toxins into the drinking water. The toxin was also found in Poland (Kokocinski, et al., 2009), however, the cyanobacteria responsible for its synthesis was not reported. There are cases where it was possible to isolate the toxin without detecting

Hypertension Research Paper Example | Topics and Well Written Essays - 2000 words

Hypertension - Research Paper Example Should the blood pressure hit 140/90 and above, one is considered to have hypertension. The two major classifications of hypertension are secondary and essential hypertension. Whereas essential hypertension refers to a high blood pressure case whose cause is unknown, secondary hypertension refers to high blood pressure caused by tumors, kidney disease, and birth control pills (Falvo, 2009). The essential type of hypertension has been identified to cause about 95% of all hypertension cases. That is, among the about 73 million adults in the United States suffering from hypertension, 69.35% have the essential hypertension (Falvo, 2009). Although the exact causes of hypertension are generally unknown, several risk factors have been associated with hypertension. These factors include diabetes, sedentary lifestyle, and lack of physical activity, smoking, vitamin D deficiency, stress, aging, excessive alcohol consumption, genetics, and medications such as birth control pills, obesity, and e xcessive consumption of salt. Others are chronic kidney disease and insufficient consumption of minerals such as calcium, potassium, and magnesium. The symptoms of the condition are rather hard to identify and quite a big percentage of hypertension victims do not know that they have the condition. Because this ignorance about one’s hypertension status could last years and endanger lives, it is recommended that people continually go for screenings. Included in these symptoms are problems with vision, breathing problems severe headaches, fatigue or confusion, nausea, blood in the urine, dizziness, irregular heartbeat, and chest pains (Falvo, 2009). This paper explores the subject of hypertension with regards to its statistics, prevalence, psycho-social challenges, lifestyles, treatment, researches, and community programs. Statistics on Hypertension That hypertension is a major health concern in the United States is evidenced by the statistics made available by federal, state, a nd local government agents as well as private citizens, community-based groups, and non-governmental organizations. For instance, that as many as one in three American adults are at risk of contracting chronic kidney disease, stroke, and heart attack/heart failure makes them highly likely to develop hypertension as well. Evidently, hypertension prevalence is rather alarming. It has also been noted that more than half of hypertension patients have not managed to put it under control, resulting in severe health and psycho-social problems, reduced control rates, and high prevalence across the population. According to the American Society of Hypertension (ASH), more should be done regarding the establishment of educational, prevention, treatment, management and research programs to address hypertension, which has been a national health concern for quite some tine. These programs should specifically target hypertension prevention, treatment, awareness, and the reduction of hypertensionâ €™s consequences. To meet these objectives, these programs will have to initiate

Starting a Business Essay Example | Topics and Well Written Essays - 3000 words

Starting a Business - Essay Example   From the onset, it was important for him to start thinking about the long-term plans of the business. Franchising or independent action was also considered in the business. Franchising was that where he was to work close when starting the business and taking it to the point where it is needed when running the business becomes easy and profitable in advantage. There was finding that once he became established and secure financially, franchising was a great disadvantage to the business (Bukar and Timothy, 2013). He chose the business as he wanted to manage it and choose the opportunity that has proven to be successful for those that had done the business before. He did not want to gamble on the development of new system. Franchising system that he used enabled him to provide a degree of marketing support. This is mainly an area of national advertising and recognition of name. In the long run, he considered investing in a far less money operating system as an independent service tha n as part of the franchise. He was also not tied to any formula that had been established as he operated independently. This is both an advantage to the business and also a drawback. The drawback that he had here was that there are no guidelines that he was to follow in accessing the services that he offered to the customers. All that he carried out was out of trial and error. As an independent owner, he had to research on every aspect of the business. This was both during and before the lifetime of the business.

Art of Cooking Essay Example for Free

Art of Cooking Essay I have a passion for culinary art. My double culture, and family background was behind this love . I always thought that being half French , half Moroccan is a great mixture , but starting to cook approved it to me . I remember when I used to sneak in my mom’s kitchen, and play with the ingredients. It was a great time where I learned how to mix, and make new dishes by improvising new combinations. For example, I mixed flavors and textures that were usually never combined. Or even add new colors in my dishes that raise their beauty. I was not the only one fascinated by food. My dad a professional chef got me into the world of pastry, and Moroccan traditional food ex: â€Å"Tagine,† which is primarily used to slow-cook savory stews and vegetable dishes. Because the domed or cone-shaped lid of the tagine traps steam and returns the condensed liquid to the pot. Morocco is the culinary star of North Africa; it is the doorway between Europe and Africa. Much imperial and trade influence has been filtered, and blended into this culture. Moroccan cooking is characterized by rich spices that combine anywhere from 10 to 100 spices. French and Moroccan cooking cuisines have been subject to Berber, Moorish, Arab, and European influences. Most French dishes are known for their complex, and rich flavors, we love bread, and wines. Most of people tried some French recipes, or food without knowing that is even French. You may find them all over the world. Ex: * Crepes: a very flat pancake typically stuffed with fruit or cream. * Baguette: a long French bread loaf. * Chocolate mousse: this lighter than air dessert originated in France. * Eclair : a pastry stuffed with cream and topped with icing. * Creme Brulee : Custard topped with hard caramel. â€Å"One cannot think well, love well, and sleep well, if one has not dined well. †

Vodafone Business Marketing Analysis Marketing Essay

Vodafone Business Marketing Analysis Marketing Essay Vodafone is a well-known mobile network operator headquartered in Newbury, England. It is recognized as the largest telecommunications network company all over the world on the basis of its turnover. Currently, the company has equity interests in twenty-five countries and Partner Networks in another forty-one countries (Vodafone 2011). It is the second largest mobile telecom group throughout globe after China Mobile. The firms success is due to its strategic capabilities and their link with significant external and internal factors. Nowadays for surviving in an intense competition, it is essential that firms must be innovative but it is also essential to identify what makes a firm innovative. As well, it is also vital to identify that what are the resources that make a substantial contribution in a firms innovation capabilities. In regard to business these innovation capabilities are also known as a firms strategic capabilities. The success of a firms strategic capabilities depends on its ability to link it with its internal and external factors that influence the setting of its business objectives and policies. In the light of resource based theory, the strategic capabilities of Vodafone can be assessed by identifying its current resources and capabilities as a successful player in telecommunication network industry (Ordanini Rubera 2008). Subsequently, the effects of its key resources on its strategic capabilities need to be identified in relation to its link with external and internal factors. Throughout company long history and success its resources are classified in two categories that are: Tangible resources: The company tangible resources can be classified into four categories that are financial, physical, organisational structure and technological resources. Intangible resources: Intangible resources can be classified into people-dependent and people-independent resources (Bakar Ahmad 2010). All these resources are not having same importance to company strategy as financial, structure, technological are highly important whereas physical resources is having ordinary importance to it. On the other hand, people dependent and people-independent resources like human and innovation resources and reputation and organisational culture all are having high importance to Vodafone strategy. In regard to these resources, the company is significantly able in developing several strategic capabilities that can be analyzed with the help of its value chain activities that are primary activities and support activities (Bakar Ahmad 2010). Activities or organisational functions direct its employees towards the development of capabilities so it is essential to identify capabilities in regard to companys primary and support activities. One of the substantial strategic capabilities developed by Vodafone in regard to its operations is providing telecommunication services at low cost with guaranteed quality. In regard to technological development, the company have become able to exploit technological opportunity and developing and applying technologies (Donaldson OToole 2007). For handling human resource management, it has developed its capabilities in concern of recruiting and training competent personnel for technological innovation and motivating compensating all employees for more and more technological innovation (Dodourova 2003). In regard to its infrastructure related activities, it has developed capabilities like recognizing and promoting the aspect of innovation, financing and planning for technological innovation, integrating all functional departments, evaluating technological innovation, legal support to it, and attaining essential government support to finance and protect its technological innovation (Dodourova 2003). The discussion of company strategic capabilities and resources depict that almost all its strategic capabilities are grounded on technological innovation that are highly supported by its innovation-friendly tangible and intangible resources. Due to this extreme association between resources and capabilities, the company have become able to handle its external and internal environment that can be understood with subsequent tools like PEST and SWOT analysis: PEST analysis Political factors: Several political factors related to regulations, infrastructure, and health issues affect Vodafone business objectives and policies but with its strategic capability of recognizing, financing, planning, integrating, assessing, and legal and government support it become able to effectively deal with these external issues and develop effective business strategy as per the industry trends and environment (Donaldson OToole 2007). Economic factors: Economic factors like high cost of licences, the bidding war for 3G and constant price wars between providers also critically affect company and its business plans but with its strategic capabilities of technological innovation Vodafone has become able to serve its customers with more surprising and advanced services (Dodourova 2003). Its technological development operations related capabilities are significantly assisting it in resolving economical issues from its external environment. Social-cultural factors: Socio-cultural factors like health issues, demographics and social trends also affects company operations that it critically handled with the help of technological innovation in regard to its human resources and technology development (Lynch 2006). Technologies offered by Vodafone are assured and approved that assist it in handling health related issues and its employees are highly dedicated and committed for technological innovation that assist in handling changing demographics and social trends. Technological factors: Technology related issues that affect company operations and business plans are excessive technological change in mobile phone industry, the introduction of 3G and several other advanced aspects (Dodourova 2003). All these external environment related issues are handled by Vodafone with its technological innovation capability that has been developed by exploiting technological opportunity and developing and applying technologies. SWOT analysis: Another contribution of Vodafone strategic capabilities is in concern to the management of its internal environment that is highly essential to link it up with external environment. With the help of its strategic capabilities, the company has become able to maximize its strength and existing opportunities like global experience, establish itself across several countries, exploring new technologies related to telecommunication and mobile, and increase its size of the market and as well as its market share (Bakar Ahmad 2010). As well, due to its technological innovation capability it has also become able to establish itself at a good global platform, standardized customer relationship management and attaining high operations margin (Dodourova 2003). In addition to this, the company has also become able to minimize its weaknesses and threats to external environment like high capital expenditure, huge RD and infrastructural costs, legal issues, selection of appropriate technologies, political and social regulations, and increasing competitors (McLoughlin Aaker 2010). It has all become possible due to its strategic capabilities developed throughout its different primary and support activities and continuous support from its tangible and intangible resources. All the above identified strategic capabilities assist firm in handling its external as well as internal factors that in turn assist it in the development of appropriate business objective and plans for present and future success of the company. Critical Appraisal of Vodafones Business Performance since 2008 Vodafone is one of the worlds largest mobile communications companies on the basis of revenue. From, its inception it is operating with a vision to become communication leader in a significantly connected world (Capon 2008). In its initial year, it confronted substantial difficulties throughout its business performance but in last some years it has attained immense success due to its several distinct strategic initiatives (Sandbach 2009). Since 2008, the company is doing quite well but still it confronted several failures related to intense competition, emergence of advances communication technologies, and continuous changes in customer preferences (Lynch 2006). For handling failures related to competition the company adopted three generic strategies for competitive advantage. For handling excessive competition and market pressure, the company made use of cost leadership strategy and differentiation in spite of focus strategy. In regard to its problem of competition, the company cost leadership strategy was highly helpful. One critical success attained by the company in this period was to become a firm with truly international customer base (Sandbach 2009). It become possible for Vodafone due to its appropriate strategies like differentiation and cost leadership strategy. In present also, this strategy is highly helpful for the company in dealing with the issues that may arise with number portability. Number portability means customers can switch to anyone who provides a reliable and cheapest service (Vodafone Annual Report 2010 2011). By competing on its cost leadership, Vodafone can direct itself towards higher unit profits that in turn will help it in attaining competitive advantage through decreasing costs. Another imperative success that company has attained in last 3 years is a good global platform which integrates its existing future network systems and heightens its ability to launch products with a concentration on both market speed and the ability to deliver it throughout all group network (Lynch 2006). It is done with a strategic initiative of differentiation. The differentiation along with marketing strategy and effective marketing mix helped Vodafone in serving its customers with added value through their wide range product features and quality that is significantly different from its competitors (Curwen Whalley 2010). The company strategic initiatives and their success and failures can also be understood effectively with the help of BCG matrix that depicts the companys market share and growth rate: Relative Market Share (Cash Generation) High Low Stars Multimedia messaging Question Marks 3G Vodafone Live Cash Cow SMS Dogs Analogue services High Market growth rate (Cash Usage) Low Vodafone BCG Matrix The BCG matrix depicts Vodafones portfolio that in turn demonstrates its products stand. Boston matrix represents the companys portfolio according to where the products and services stand in regard to market share and growth (Johnson 2008). This matrix shows that the company is operating by attaining a balance. Although, it has also confronted troubles in some last years in regard to 3G and Vodafone live that can also be depicted as a problem child or question marks. For effective future success in regard to the existing problems, the company should decrease its investments into its analogue services and in its place it should make use of money from cash cow SMS to reconstitute the problem child and maintain the star multimedia messaging in the high market share/high market growth area (Lynch 2006). In addition to these strategy models, the company performance since 2008 can also be understood with the help of different tools of financial analysis. By analysing subsequent financial ratios in terms of liquidity profitability, efficiency and return to investors it will become easy to identify that how well company managed its performance: Liquidity Ratios Current Ratio: The current ratio for Vodafone decreased from 5.40 to 5.00 in 2009 and 4.99 in 2010. It depicts that in terms of liquidity this period was not as good as throughout these years the company capability to pay its liabilities has decreased (Vodafone Annual Report 2010 2011). Quick Ratio: Vodafones quick ration fall from 5.38 in 2008 to 4.98 in 2009. This in turn also decreased slightly with 4.97 in 2010. This decrease shows that since 2008, the company ability to pay current liabilities without depending on the sale of inventory has also not attained any improvement (Luetjen Maatwk 2011). Profitability Ratios Gross Profit Margin: Vodafones gross profit margin over the three years has fallen slightly from 38.30% in 2008 to 37.00% in 2006 to a further 33.80%. It is the result of uninterrupted rise in the cost of sales. Although company margins are falling but its ratios are much better than its competitors that demonstrate that industry is at its matured stage and regularly the company is making use of new marketing strategies to bring down its cost. Operating Profit Margin: The company operating profit margin has fallen from 28.32% in 2008 to 14.28% in 2009 that in turn again rose to 21.32% in 2010. This was due to company approach towards market trends and existing competitors moves (Luetjen Maatwk 2011). Net Profit Margin: The company net profit margin has fallen initially from 19.4% in 2008 to 7.51% in 2009 and afterwards it improved to 19.38% in 2010 that was due to companys use of appropriate generic strategies and marketing strategy (Vodafone Annual Report 2010 2011). Return on Equity: The return to equity was also fallen from 8.83% in 2008 to 3.63% in 2009 but again with appropriate strategies it was increased to 9.49% in 2010. Efficiency Ratios Stock Turnover: The company stock turnover has increased continuously in the three years from 85.08 in 2008 to 99.56 in 2009 and 102.71 in 2010. This shows that throughout this three years period the company has effectively converted its stocks into revenue and as well it also made an effective use of its working capital that is critical for attaining success in present intense competitive environment (Luetjen Maatwk 2011). Debtor Turnover: The debtor turnover of the company has fallen slightly from 5.42 in 2008 to 5.35 in 2009 and 5.06 in 2010. It depicts that Vodafone is having high efficiency in regard to credit management. Asset Turnover: The asset turnover of the company is almost similar in three years as it was 0.28 in 2008, 0.27 in 2009 and again 0.28 in 2010. This ratio of company depicts its performance in generating sales from the assets at its disposition. Investment Ratios The Company earning per share has confronted both the increase and decrease from 2008 as in 2008 it was 12.56. In 2009 it reached at 5.84 and in 2010 it reached at 16.44. In addition to this, its price earning ration also confronted increase and decline. In 2008, it was 2.52 that increased to 3.14 in 2009 and again decreased to 1.35 in 2010 (Vodafone Annual Report 2010 2011). The companys use of appropriate strategies in comparison to its competitors assisted it in attaining this position. With the analysis of different financial ratios of the company, it can be said that the company performance since 2008 was a mix of success and failures. In this period the company did not confronted any severe failure in spite of just some minor business and competition related troubles (Wilson Gilligan 2005). Also, the company efforts made throughout this period were highly effective as due to this only it become able to make an effective use of its working capital. Development of a Potential Future Strategy for Vodafone With detailed discussion of company strategic capabilities and performance since 2008, it becomes apparent that company is doing very well but several times it is also troubled with intense competition and several other factors like increasing costs, emergence of advance communication technologies and changing preferences of customers (Dibb Simkin 2010). Till now, the company made use of cost leadership and competitive strategy that significantly helped it in attaining its specific business goals and objectives but it also need to be updated continuously. In regard to grow its position in international and global markets it is vital that the company operate with a potential future strategy that can be developed effectively with the help of Porters Diamond that in regard to Vodafone is as follows: Porters five forces Subsequent five forces make a direct effect on Vodafones strategic competitiveness that in turn will assist in determining a potential future strategy for the company: Competitive rivalry: In telecommunication market in which Vodafone operates competition is quite high and basically it comes from its competitors O2, Orange, T-Mobile and Virgin. In this market rivalry is high and there is no brand loyalty that exhibits that there exist little differentiation in spite of price (Dibb Simkin 2004). For handling this rivalry and growing in international markets the company should expand its operations in more and more developing nations. Buying power: In the market Vodafone is operating buying power is quite high and it could be understood with the measures of number of customers that disconnect throughout a year. This also depicts that rivalry in industry is high. Customers have several choices and new packages in regard to new tariffs and new phones (Hitt, Ireland Hoskisson 2009). For surviving in this kind of market it is vital to have continuous upgrade and expansion in developing countries for maintaining company position at global level. Power of suppliers: In addition to high buyer power, the telecommunication market also operates with strong suppliers power. In this regard, as Vodafone is a cost leader, it operates with margins higher than their competitors. This assist it to attract price increases from its suppliers more comfortably than its competitors (Dibb Simkin 2010). Being an extensive, leading competitors of the mobile telephone industry, Vodafone is able to hold its supplier cost down and attain profit but this situation would not remain in long-term if company is not able to main its position in global and international markets. For this it is vital to enter different developing countries. Threat of substitutes The company threat of product substitutes is low and it is due to its focussed cost leadership strategy. This strategy makes it difficult for others to produce similar products and services at a lower rate with same economies of scale (Fransman 2002). Threat of entry Although the threat of new entrants in industry is low but this situation need to be maintained by Vodafone by reducing its cost below of its competitors. This could be done by maintaining eminent level of efficiency and extending its place and position in different international and global markets (KÄÂ ±mÄÂ ±loÄÅ ¸lu, HNasÄÂ ±r NasÄÂ ±r 2010). With the help of this porters diamond analysis, it becomes evident that the most potential future strategy that can be adopted by Vodafone is expanding or concentrating more on developing countries. This analysis assists in identifying the suitability of selected potential future strategy. With this analysis it becomes evident that in present, Vodafone is able to maintain its position and attain significant competitive advantage with the help of focussed cost leadership strategy but the situation will not remain same in future. In future competition will get more intense and in that environment a firm that have strong international level presence will be able to operate. So, it is quite helpful for Vodafone to operate with a strategy of concentrating more on developing countries (KÄÂ ±mÄÂ ±loÄÅ ¸lu, HNasÄÂ ±r NasÄÂ ±r 2010). This strategy will also assist the company in increasing its profitability and cost-benefit that is related to the acceptability of a strategic option. Until or unless a strategic option s not acceptable it is not beneficial to use it. With this future strategy, the company will become able to reduce its costs and increase its benefits and shareholder value (Hitt, Ireland Hoskisson 2009). In addition to the suitability and acceptability of this future strategy, adoption of this strategy is also feasible. As in present also company is operating in several global locations so it is not so difficult for it to concentrate more on developing nations (Dibb Simkin 2004). It serves its customers with low prices that would also be beneficial for it to expand in developing nations. In this way, it can be concluded that concentrating more on developing markets is a quite effective potential future strategy for Vodafone and for its assured future success.